Women, Makeup and Self-Esteem
A new survey conducted by Harris Interactive on behalf of The Renfrew Center Foundation found that nearly half of all U.S. women have negative feelings about their image when not wearing makeup. They feel naked without makeup. The study also found that one-quarter of women started wearing makeup at age 13 or younger as reported in UPI.com
Here’s Adrienne Ressler, national training director for the Renfrew Center Foundation, had to say about the findings: “Wearing makeup to enhance one’s appearance is normal in our society and often a right of passage for young women. There is concern, however, when makeup no longer becomes a tool for enhancement but, rather, a security blanket that conceals negative feelings about one’s self-image and self-esteem. For many individuals, these feelings may set the stage for addictions or patterns of disordered eating to develop.”
Another recent study by researchers at Harvard and Boston University revealed that women who wear more makeup at work are perceived as more competent, likeable and trustworthy by their co-workers. It’s probably worth noting because this study was sponsored by a giant cosmetics company. This study was funded by Procter & Gamble, the owners of CoverGirl, Venus razors, Olay and other women’s beauty products.
In addition, a 2009 study by the non-profit YWCA calculated that women spend $7 billion a year on beauty: an average of $100 per month.
Well, we have all heard the term “Don’t judge a book by its cover.” While this is a great model to live by, we live in the real world.
A new documentary makes a powerful case that what you spend on beauty isn’t about money—but capital, your personal capital.
Do you think the amount of makeup a woman does or does not wear is a reflection of her self-esteem?