Setting Up Your Biz Goal: Where Exactly Are You Going?
One of the most important things we need to set up front as we think of starting up a company is the VISION. If you don’t know where you’re going, every road will take you there. As you start a business, there will be strategies that look great, trends that look cool, and other business ideas that are making lots more money.
The trouble with entrepreneurs who don’t have a clear goal in mind is that you’ll get distracted. Distracted by too many strategies that lack direction; distracted by every single shiny penny that you see on your path.
Secondly, without a clear vision, it’s hard to maintain your motivation during the process. Before you know it, you’re probably treating your business like a hobby, and then it becomes stagnant.
If you wonder why you are not as disciplined to do the things you know to do, check the passion you have for your business. And if it is low, clarify your vision. Why are you doing what you’re doing? Imagine if you had to run 10 miles at high speed just to save the life of your child. No matter how fit you are or how much you like/dislike running, you will do it. Why? Because the goal of saving your child is so clear, so vivid, and so near & dear to your heart.